mika's direction

4.8 ( 110 reviews )
$1–10
11 E 32nd St, New York, NY 10016, United States

Located in the heart of New York City, mika's direction is a delightful cafe that specializes in authentic Japanese beverages and treats. With a focus on high-quality matcha sourced from the owner's hometown, the cafe offers a unique flavor experience that has impressed many visitors.

Customer reviews highlight the cafe’s commitment to authentic flavors, particularly praising their matcha and hojicha. One reviewer celebrates the Matcha latte, noting its rich taste balanced perfectly with sweetness—“not too heavy, yet flavorful.” The attention to detail extends to their cookies, where fresh, in-house preparation shines through.

Other standout items include innovative drinks like the strawberry lemonade sparkling and delectable options for sale, such as matcha bowls and Japanese teapots. The cozy atmosphere, friendly service reminiscent of Japanese hospitality, and a carefully curated product selection make mika's direction an inviting spot for enthusiasts and casual visitors alike.

While some patrons have felt that certain flavors didn’t quite hit the mark, the overall consensus is that mika's direction is a must-try for anyone seeking genuine Japanese tea experiences in NYC.

Amenities and More

  • From the business
    • Identifies as Asian-owned
    • Identifies as women-owned
  • Service options
    • No-contact delivery
    • Delivery
    • Takeaway
    • Dine-in
  • Highlights
    • Great coffee
    • Great dessert
    • Great tea selection
  • Popular for
    • Breakfast
    • Solo dining
  • Accessibility
    • Wheelchair-accessible entrance
    • Wheelchair-accessible car park
  • Offerings
    • Coffee
    • Prepared foods
    • Quick bite
    • Small plates
    • Vegan options
    • Vegetarian options
  • Dining options
    • Breakfast
    • Brunch
    • Lunch
    • Catering
    • Dessert
  • Atmosphere
    • Casual
    • Cosy
    • Trendy
  • Crowd
    • Tourists
    • University students
  • Payments
    • Credit cards
  • Children
    • Good for kids
  • Parking
    • Paid street parking

Reviews For mika's direction

Olivia N
Jun 17,2025
Overall rating: 4.7 I recently visited Mexico City and had the most amazing matcha cookie. I was determined to find the equivalence in NYC. This place had high rating of matcha and fortunately saw they also offered cookies. They know their worth because this place is expensive. They are also very authentic so I get it. The cookie was goodish, close to the taste I was trying to match. The matcha was just not hitting it for me. I saw them add the milk and I couldn’t taste any of it. I don’t know the kind of matcha I like but I know it’s not because of this place. This place is good, it’s just not for me.
Dayana Jimenez
Jun 8,2025
Mika’s Direction offers an authentic Japanese flavor in its drinks. The matcha is a perfect 10/10, but they also have other fantastic options like hojicha (my favorite), black tea, and more. They offer both tea powders and loose leaf or tea bag options, which are fantastic. My absolute favorite is the black tea bag and the black tea cookie, they’re incredible! They also have unique drink options like the strawberry lemonade sparkling, which is amazing. They also have a wonderful selection of items for sale, like matcha bowls, Japanese teapots, whisks, and more. Plus, all their teas are available for purchase, so you can enjoy them at home too! The staff is always very friendly and provides the high standard of service you'd expect in Japan, but right here in NYC. Highly recommended!
baifernn_b boon
May 24,2025
matcha was so fresh!! i watched the barista make it in front of me the moment i ordered. everything was made in house, from the mango puree and the black jelly. the matcha is from the owner’s home town and she was so sweet.
Matthew Ho
May 23,2025
Such a lovely new matcha cafe that opened recently. The entrance can be a little hard to find (and the name is stylised with a か, which added a little bit of confusion haha), but the unassuming entrance belies the wonderfully fragrant and cosy inside. The decor is very no-frills, which I appreciate, and they have some interesting gift-shop-esque items for sale in the back. The matcha was delicious (rich without being too heavy) with just the right amount of sweetness (tasted a hint of the underlying bitter flavour) and a perfect proportion of milk (wasn't too watery). Price point (7.something) wasn't too bad actually -- practically a steal by NYC latte standards nowadays haha. I was really impressed with my drink and would love to come again!
Tanya T
May 4,2025
Had an oat strawberry matcha latte and their matcha strawberry cookie which was fresh out of the oven. They put so much effort and care into their food and drinks! As a barista myself and avid tea and coffee sourcing learner, this is one of the best matcha spots I have been to. Matcha is incredibly high quality and smooth. The owners specially source the matcha from their hometown in Japan. Would recommend this to everyone. Brought me so much happiness on my day off, thank you :)
Mikayla
Apr 26,2025
I went here yesterday and it was the BEST matcha I’ve had in my life. I had the iced strawberry matcha latte and it was scrumptious. It’s a small spot but decorated well and the vibes are super friendly/warm. As soon as I came in, I was greeted with kindness 3 The matcha was whisked right in front of me and was more than perfectly done!! I am coming back at least once every week-my new to go spot. I have not tried the cookies but they look delicious too
Antonia K
Apr 8,2025
I visited here a few days ago for the first time and I had a good experience. The location was smaller than I expected but service was great and she whisked the matcha in front of us (my friend and I) which I liked. I got an iced matcha latte with almond milk, very nice authentic matcha flavor.
ding chengxin
Mar 29,2025
This is a legit matcha place! I got a matcha latte and my sis got the strawberry matcha latte. The matcha is very smooth - the staff actually does the matcha whisking in front of you. Both the owner and staff are very nice. Place is super small tho so you’ll most likely need to order and go

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